Minggu, 21 Maret 2010

MARKETING METRICS


Chapter 1 INTRODUCTION
Chapter 2 SHARE OF HEARTS, MINDS, AND MARKETS
Chapter 3 MARGINS AND PROFITS
Chapter 4 PRODUCT AND PORTFOLIO MANAGEMENT
Chapter 5 CUSTOMER PROFITABILITY
Chapter 6 SALES FORCE AND CHANNEL MANAGEMENT
Chapter 7 PRICING STRATEGY
Chapter 8 PROMOTION
Chapter 9 ADVERTISING MEDIA AND WEB METRICS
Chapter 10 MARKETING AND FINANCE
Chapter 11 THE MARKETING METRICS X-RAY
Chapter 12 SYSTEM OF METRICS
Jumlah Halaman : 433
Kualitas ebook : Good
Kode : Marketing-001
Harga : Rp. 25.000