Chapter 1 Introduction
Chapter 2 E-business technology
Chapter 3 E-business markets and models
Chapter 4 E-business economics
Chapter 5 E-marketing
Chapter 6 The internet: law, privacy, trust and security
Chapter 7 The management of e-business
Chapter 8 E-business strategy: formulation
Chapter 9 E-business strategy: implementation
Chapter 10 E-business strategy: evaluation
Chapter 11 Gaining and sustaining a competitive advantage
Chapter 12 E-business: the future
CASE STUDIES
Case study 1 Amazon.com
Case study 2 e-Bay
Case study 3 Tesco.com
Case study 4 Yahoo!
Case study 5 boo.com
Jumlah Halaman : 449
Kualitas ebook : Good
Kode : Bisnis-001
Harga : Rp. 15.000 (include ongkos kirim) By Email
