Minggu, 02 Januari 2011

marketing 3.0



PART I Trends
Chapter One Welcome to Marketing 3.0
Chapter Two Future Model for Marketing 3.0
PART II Strategy
Chapter Three Marketing the Mission to the Consumers
Chapter Four Marketing the Values to the Employees
Chapter Five Marketing the Values to the Channel Partners
Chapter Six Marketing the Vision to the Shareholders
PART III Application
Chapter Seven Delivering Socio-Cultural Transformation
Chapter Eight Creating Emerging Market Entrepreneurs
Chapter Nine Striving for Environmental Sustainability
Chapter Ten Putting It All Together
Jumlah Halaman : 207
Kualitas ebook : Good
Kode : Marketing-004
Harga : Rp. 30.000