Part One INTRODUCTION
1 Marketing to Investors and Lenders: What the Capital Markets Want
2 Raising Capital: An Overview of Your Alternatives
Part Two UNDERSTANDING INVESTORS AND LENDERS
3 Early-Stage Financing: The Role of Business Angels
4 Private Equity: Unleashing Your Company’s Potential Value
5 Lenders: Raising Funds from Banks and Other Financial Institutions
Part Three TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS
6 Strategy: How to Win Investors’ Mind Share
7 Tactic: How to Win Investors’ Market Share
8 Value: How to Win Investors’ Heart Share
Part Four EPILOGUE
9 Get Your Marketing Right!
Jumlah Halaman : 259
Kualitas ebook : Good
Kode : Marketing-005
Harga : Rp. 30.000
