REPOSITIONING MARKETING

PART 1 COMPETITION
1 The Foundation
2 The Rise of the Competition
3 Repositioning the Competition

PART 2 CHANGE
4 Change Happens; Evolution Is Reality
5 The Bigger They Are, the Harder They Are to Change
6 When Not to Evolve

PART 3 CRISIS
7 A Crisis Can Change the Game
8 Value Is the Name of the Game

PART 4 THE ART OF REPOSITIONING
9 Repositioning Takes Time
10 Repositioning Is Not for the Meek
11 Repositioning BeginsEnds with the CEO
12 Repositioning Is Obvious
Jumlah Halaman : 225
Kualitas ebook : Good
Kode : Marketing-002
Harga : Rp. 25.000