More guerrilla marketing research

1. Marketing research – why should you care?
2. Setting research goals and objectives
3. What Guerrillas can learn from large-company research
4. How to get started
5. How to set a research budget
6. Using research professionals
7. How much research should you do?
8. The research plan
9. Secondary research
10. Brainstorming and other ideation processes
11. Focus groups and qualitative research
12. Research into emotions
13. Surveys and quantitative research
14. Types of surveys
15. Writing questionnaires
16. Customer satisfaction research
17. Sampling
18. Organizing data
19. Statistical techniques
20. Telling the story: analyzing survey resu
21. Putting results into action
22. The future of marketing research
Jumlah Halaman : 369
Kualitas ebook : Good
Kode : Marketing-003
Harga : Rp. 25.000